Search Engine Marketing (SEM): Search Engine Optimization, Link Building, and PPC

Google today is known as the dominant force in search as it continues to lead by a large margin. Google has run away with the web search market, and almost no one is chasing.

In fact, it is so prominent that “google” has been listed as a verb in the Merriam-Webster dictionary for nearly 7 years. But if Google is free, how is it so powerful and make so much money?

Spoiler alert: advertising!

Google didn't make money until it started auctioning ads that appear alongside the search results. Surprisingly, 97% of Google's profits come from Google Adwords’ online pay-per-click advertising. The company’s Internet search engine is the hub of an advertising system that generated $58.85 billion in revenue last year.

We live in an exciting time for the small business owner. Google may be a global search giant, but there are many ways and tools to leverage the power of search to promote your small business to local customers through search engine marketing.

When it comes to digital marketing, there are two main avenues for promoting your business website: SEO and PPC. Although you may be debating on which method is a better allocation of your funds (organic search engine optimization or pay per click advertising) both are viable options for improving your web presence and increasing the amount of traffic flowing into your site. However, the degree to which you’ll want to invest in each of these methods will vary based on your company’s unique needs and priorities.

Create the Bridge can help you save time, hassles, and money when fighting for better search engine rankings, lowering your pay-per-click costs, and getting exposure on social media. Give us a call to help your business get found by people on Google precisely when they're searching for the things that you offer.